Signs are vital in changing behaviour

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Signs are vital in changing behaviour

Signs are vital in changing behaviour

A body of research has shown that signs are effective in changing behaviour in a variety of domains (like road traffic, health behaviours, and environmental protection).

For example:

  • Road traffic signs influence behaviour and direct the drivers when to slow down and what to do when they approach the sign. These signs act as silent Traffic Officers at any time during the day or night regardless of the weather conditions, reducing vehicle collisions, and reducing conflicts between pedestrian and motor vehicle drivers.
  • Signs used in the health domain encouraged a sun safety, correct lifting posture to prevent back injuries, stair use instead of elevator use, and protection against hearing damage.
  • Signs used in environmental protection proved to be effective in the reduction of littering and an increase in recycling in a variety of settings.


Signage in business is equally important as it directs society where to find products and services that influences society's behaviour and way of life.

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