Classic billboards have been used for the purpose of advertising for a long period of time. These billboards are usually large in size and are most popularly known as bulletin boards. They are used on highways as well as streets where a significant number of people can see it. This includes both the pedestrians as well as people in their vehicles. The size of these billboards has increased with time due to the increase in the speed of motorized vehicles. As a result, people in moving vehicles can easily read through the advertised message without slowing down their vehicles.
Classic or Bulletin Billboards Signs
These are the billboards that you will expect to see on the roadside. This form of outdoor advertising targets motorists caught in rush hour. With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.
Essentially, billboards are large posters – a medium that people have used to advertise products and services since the time of the ancient Egyptians. And make no mistake: Billboards are a form of advertising – versus public relations or promotion – because you must pay for the message on display.
“A billboard or bulletin is a large outdoor advertising space that is meant to target and attract the attention of pedestrians and motorists in the surrounding area,” says Digital Media. Today's billboards attract attention via several formats:
So-called “static” billboards bear the greatest resemblance to their ancient ancestors, with printed vinyl stretched over a base of wood or aluminum. Billboard extensions add a three-dimensional element to an otherwise flattened image, with an add-on piece or cutout designed to enhance the billboard's visibility. Digital billboards provide even greater creative freedom. They “are essentially large computer screens that can be programmed to display messages in a range of innovative ways,” Signs4sasays. “Things can be as simple as switching between images periodically so that multiple advertisers can cut costs by sharing a single billboard, or they can get more complex by utilizing animation and real-time updates.”
Interested in our Bulletin Billboards for your business? Give us a call and our sign expert will be more than happy to assist you with the project from providing expert opinions based on safety regulations to creating an eye catching signage that meets all your specific needs.