Shop fitting is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services.
Shopfitting is the process of assessing, designing, configuring, building, and installing modern fully flexible retail displays as well as full-colour interchangeable lightweight prints, LCD screens, modern lighting, digital tablet enclosures, and quality hanging solutions and shelves, from the conception right through to the completion. No ‘one-size-fits-all’ shopfitting systems, every retail space is different and should, therefore, be designed in such a way that reflects the brand, draws the shopper in, and compliments the mall.
Our team of interior architects, carpenters and project managers have over 20 years of experience designing and installing retail interiors that sell our clients’ brands and merchandise.
What is the importance of shopfitting a shop?
In the age of competitive environments, saturated markets, shrinking profits, and the emergence of disruptive technology, the retail game has become a lot more challenging. Combine the above with today’s fickle shoppers and you’ve got a lot of persuading to do. Believe it or not, today’s shoppers dictate the retail market, which means that you have to give them exactly what they want, and what they want is to be bewildered by experiences and not just things. Just as books are judged by their covers, so are retail stores, which is exactly why shopfitting a shop with the right shopfitting design is so important.
Your office or retail store is the face of your business. Your interior is the first thing your customers see and the last impression they have of your brand.
Great retail space planning and design, expertly executed, will improve your sales by drawing feet into your store and cash into your cash register. An enticing store retail interior design fitted out with attractive, professional shopfitting’s will attract more walk-in customers. A smart store space plan that leads your customers around your store, past merchandising cleverly laid out to attract attention and increase impulse purchases, will increase basket size and sales revenue.