These billboards are extremely rare and are used to pass the scent of the product. For example, if you are advertising your new restaurant dish, then you can use a scented billboard so that passersby can get the smell and be persuaded to enter your restaurant.
The scent component of the sign operates during prime commute times. At first glance, a billboard seems like an unlikely medium for olfactory marketing. Proximity would have to be an issue – typical scent marketing ploys use either an interior location or are aimed at consumers a few feet away.
Aroma marketing, or fragrance marketing, is a form of sensory marketing. The main task is to influence the recipient in a targeted, but subconscious way. In practice, this action contributes to an increase in sales, extending the time spent in a specific place or can significantly affect a company’s image. The scented billboard successfully attracts the attention of recipients and make the easy-to-remember marketing message arouse positive associations with a brand and/or product. Regardless of whether the billboard moves or is at a stand-still in a traffic jam, the scent can reach a significant quantity of consumer.
Interested in our Scented Billboards for your business? Give us a call and our sign expert will be more than happy to assist you with the project from providing expert opinions based on safety regulations to creating an eye catching signage that meets all your specific needs.