Backpack Stands

Backpack stands are portable promotional displays designed to be carried by a person while walking through an event, exhibition, shopping centre or other busy environment. They provide a hands-free way to display a brand, product, promotional message or event information while the wearer moves around.

Backpack stands can be used as part of promotional campaigns, product launches, exhibitions, brand activations and outdoor events. Depending on the design, they can include printed panels, lightweight frames, fabric graphics or other display materials.

What Are Backpack Stands?

A backpack stand is a wearable advertising or promotional display attached to a backpack-style harness or lightweight carrying system. The display is positioned behind or above the wearer so that the branding can be seen by people around them.

Unlike a conventional banner or floor stand that remains in one position, a backpack stand can move with the person carrying it. This makes it useful for businesses that want to take their promotional message into different areas of an event or public space.

Key Benefits of Backpack Stands

1. Mobile Branding

Backpack stands allow promotional graphics to move with the wearer. This can help a business display its branding in different locations during an event, promotion or campaign.

2. Visible in Busy Environments

The elevated position of many backpack displays can help the graphics remain noticeable in busy environments where conventional countertop or floor displays may be surrounded by people.

3. Hands-Free Promotion

The backpack-style design allows the wearer to walk and interact with customers without needing to hold a banner or sign in their hands.

4. Customisable Graphics

Backpack stands can be customised with company logos, colours, product images, promotional messages and other approved branding elements.

5. Portable and Reusable

Many backpack displays are designed to be lightweight and portable. Depending on the construction, the same display can be used at multiple events or promotional locations.

6. Suitable for Different Campaigns

Backpack stands can be used for product launches, promotional campaigns, exhibitions, sporting events, festivals, shopping centre activations and other customer-facing activities.

Types of Backpack Stands

Different backpack display designs can be selected according to the required graphic area, weight, portability and application.

• Standard Backpack Displays: Compact wearable displays for general promotional activities.
• Fabric Backpack Displays: Lightweight displays using printed fabric graphics.
• Rigid Panel Backpack Stands: Use a rigid printed panel attached to a lightweight carrying structure.
• Double-Sided Backpack Displays: Designed to present branding on more than one viewing surface.
• Promotional Backpack Stands: Designed specifically for marketing campaigns and brand activations.
• Event Backpack Displays: Used for exhibitions, festivals, sporting events and corporate activities.
• Custom Backpack Stands: Designed according to specific branding, dimensions and display requirements.

Materials Used for Backpack Stands

The materials used depend on the display design, required weight, graphic size and intended use.

• Aluminium: Can be used for lightweight support frames.
• Fabric: Suitable for lightweight printed promotional graphics.
• Foam Board: May be used for selected lightweight rigid display panels.
• Correx: Can be used for lightweight promotional panels in suitable applications.
• PVC: Suitable for certain rigid display designs.
• ACM: Can be used for rigid graphic panels where appropriate.
• Printed Vinyl: Used for branding and graphics on suitable display surfaces.
• Straps and Harnesses: Used to attach the display securely to the wearer.

Backpack Stands for Events

Backpack stands can be useful at events where promotional staff need to move around rather than remain at a fixed stand.

They can be used to display event information, promote products, communicate special offers or direct customers towards a particular area.

The display size and weight should be appropriate for the person carrying it, especially when it will be worn for an extended period.

Backpack Stands for Trade Shows and Exhibitions

At trade shows and exhibitions, backpack stands can complement traditional exhibition displays. A promoter can move around the venue while displaying the company's branding or campaign message.

They can also be used to direct visitors towards an exhibition stand, product demonstration or promotional area.

Backpack Stands for Shopping Centres

Shopping centre promotions can use backpack displays to take branding into different areas of a mall or retail environment.

They can be used for product launches, seasonal campaigns, promotional announcements and other activities, subject to the shopping centre's advertising and promotional rules.

Backpack Stands for Product Launches

Backpack displays can form part of a product launch by allowing promotional staff to move through an event or designated public area while displaying the new product or campaign message.

They can be combined with product samples, brochures, promotional counters and other display products to create a wider campaign.

Custom Backpack Displays

Custom backpack stands can be designed around the required branding, graphic size and intended use. The design should consider both visibility and comfort because the display will be carried by a person.

Customisation can include:

• Company logos
• Brand colours
• Product images
• Promotional messages
• Campaign graphics
• Website addresses
• Social media information
• Event information
• Contact details

Design Considerations

When designing a backpack stand, the following factors should be considered:

• Overall display dimensions
• Weight of the display
• Graphic viewing distance
• Visibility from different directions
• Harness and strap design
• Comfort for the wearer
• Duration of use
• Indoor or outdoor application
• Required branding
• Ease of transportation and storage

Large or heavy displays may be less comfortable to carry, so the size and materials should be selected according to the intended duration and environment of use.

Backpack Stands and Brand Visibility

The main advantage of a backpack stand is that the promotional message is not restricted to one fixed location. The wearer can move through an event or designated area while carrying the branded display.

Graphics should be simple enough to understand quickly. Large logos, short promotional messages and clear product information are generally easier to read while the wearer is moving.

Indoor and Outdoor Use

Backpack stands can be used indoors at exhibitions, shopping centres, conferences, retail environments and corporate events.

They can also be used outdoors for suitable events and promotions. Outdoor use requires consideration of wind, rain, sunlight and the durability of the selected materials.

Because the display is worn by a person, strong wind can make larger panels more difficult to carry safely. The display size and design should therefore be appropriate for the expected conditions.

Comfort and Safety

Since backpack stands are carried by people, comfort and weight should be considered during the design process.

The straps or harness should be adjusted correctly, and the display should not unnecessarily restrict the wearer's movement or visibility. Staff should also be given appropriate instructions for carrying and using the display.

Maintenance and Storage

Backpack stands should be kept clean and checked regularly for loose straps, damaged connectors, worn components or damaged graphics.

Printed graphics should be stored in a dry and protected location when not in use. Portable components should be packed carefully to reduce the risk of bending, scratching or other damage.

How Much Do Backpack Stands Cost?

The cost of a backpack stand depends on factors such as the display size, frame or support system, graphic material, printing, harness design, quantity and level of customisation.

A small fabric display will have different production requirements from a larger rigid-panel backpack stand. The intended use and duration of wear should also be considered.

For an accurate quotation, provide the required dimensions, branding requirements, quantity and intended application.

Backpack Stands vs Traditional Banners

A traditional banner or floor stand remains in a fixed location, while a backpack stand is designed to move with a person.

A fixed banner may be suitable when customers need to repeatedly view the same message in one location. A backpack display may be more suitable when promotional staff need to move around an event or public space.

Frequently Asked Questions About Backpack Stands

What is a backpack stand?

A backpack stand is a wearable promotional display carried using a backpack-style harness or support system. It allows a person to display branding or promotional graphics while moving around.

What are backpack stands used for?

They are used for advertising, product promotions, brand activations, exhibitions, trade shows, shopping centre promotions, festivals and other events.

Can backpack stands be customised?

Yes. Backpack stands can be customised with company logos, colours, product images, promotional messages and other branding elements.

Are backpack stands portable?

Yes. They are designed to be carried by a person and can generally be transported between different event locations.

Are backpack stands comfortable to wear?

Comfort depends on the display size, weight, harness and how long it is worn. The display should be designed with the wearer's comfort and movement in mind.

Can backpack stands be used outdoors?

Yes, suitable designs can be used outdoors. However, the display materials and size should be selected according to the expected weather conditions, particularly wind and rain.

Can backpack stands be double-sided?

Yes. Some designs can incorporate graphics on more than one side, allowing branding to be viewed from different directions.

Can the graphics be replaced?

Some backpack stand systems allow the graphic to be removed and replaced. This can be useful for businesses that run different campaigns or promotions.

Can backpack stands be used at trade shows?

Yes. They can be used by promotional staff to display branding while moving around an exhibition or trade show.

Can backpack stands be used in shopping centres?

Yes, subject to the shopping centre's promotional and advertising requirements. They can be used for suitable marketing campaigns and product promotions.

How long can someone wear a backpack stand?

This depends on the display's weight, size, harness design and the individual wearer. For longer campaigns, comfort and staff rotation should be considered.

How much does a backpack stand cost?

The cost depends on the size, materials, printing, support structure, harness and level of customisation. Contact Signs4SA with your requirements for a quotation.

Can Signs4SA supply custom backpack stands?

Signs4SA can assist with custom backpack display requirements, including the display size, graphics, branding and materials based on your promotional application.

Get a Quote for Backpack Stands

Whether you need a backpack stand for an exhibition, product launch, shopping centre promotion, festival, trade show or brand activation, the display can be planned around your branding and promotional requirements.