Nowadays, integrating interactivity in outdoor advertising puts a whole new dimension of engagement for brands willing to put in the extra efforts. Looking at a billboard advertisement is one thing, but being able to engage with it is another.
An interactive billboard is a promotion that requires active participation on behalf of the audience. It’s an advertisement that will change through an action completed by a viewer. Whether the action is using a smartphone to view a hidden message in the display or changing their body positioning to view the advertisement at a specific angle to reveal the promotion, interactive billboards have proven immensely successful.
The age of technology paved the way for more creative and high-tech billboard ads. Augmented reality is one of the progressive technological advancements that is now used in marketing. An excellent example of this is the billboard Pepsi installed by a bus shelter in London. It gave commuters an exciting surprise.
Interactive Billboards Help Unify the Consumer and the Product
In the current social media market, brands are now working tirelessly to ensure their marketing messages bring their consumers closer to their products and services. This unification process has been shown to help consumers feel more aligned with the company and to help increase the consumer’s loyalty toward that brand. It’s part of a long-term marketing process that can ensure companies build a responsive consumer-base.
Interactive Billboards are New and Exciting
In the current advertising industry, interactive billboards are a new and exciting feature of the local landscape. They bring people together to take part in the advertising process. And this ensures that brands using interactive billboards have the advantage over their competition still using static displays. Consumers are actively searching for these interactive displays and this means brands can build their consumer-base simply by setting up the display and using marketing techniques effectively.
Interested in our Interactive Billboards for your business? Give us a call and our sign expert will be more than happy to assist you with the project from providing expert opinions based on safety regulations to creating an eye catching signage that meets all your specific needs.