Signage plays an important role in our society
There are many different types of signage all across the world.
The role Signage plays in advertising your business, cannot be underestimated as it carries your brand ethos, positioning and message, thus acting as a silent communicator. Signage also assist us in our decision-making and communicate reasons why we should buy a certain product.
These signs are door signs, tenant signs, directional signs (like exit signs), Traffic signs (like stop signs), indoor signs (like Disclaimer signs), Safety Signs (like Danger signs), or signs restricting people (like No Smoking signs). There are also professionally manufactured signs like Neon signs, fabricated signs, Lightboxes, Pylons, Monument signs, branding of cars and so on.
Unlike mass media, Signage is a cost effective way of advertising as it does not rely on expensive high technology.Anyone exposed to the signs is a potential customer whose behaviour may be influenced by effective designs and the creative use of illumination. The relatively inexpensive maintenance cost of signage makes it a highly popular method for branding and in the retail space in particular.
We have the skills and experience to advise you on designs and signage impact that is set to influence your potential customer.